First4Farming is owned and operated by First4Farming Limited.

At First4Farming Ltd., our prime priority is to earn your trust and confidence in our web site, our online tools and our services. Therefore, First4Farming Ltd has created this policy to demonstrate our commitment to protecting the privacy of our customers and our visitors to www.first4farming.com. By registering  or accessing any part of our web site you unconditionally agree to be bound by the terms of this Privacy Policy.

What  information is gathered?

Certain areas of our website are publicly available. You do not have to register with us to access these parts of the site and if you do not register we will not collect any personal information about you.

However, in order to enter the trading area, use of any First4Farming's software applications and/or access the general areas more comprehensively, you must register with us. When registering we will collect the following mandatory information from you:

• Forename and Surname
• Correspondence Address and postcode
• Trading title
• E-mail Address
• Telephone Number
• Type of business
• Password and password hint

In addition to the above we may from time to time ask you for further personal information, to enable us to continue to improve our service to you.

When you register with us you will provide us with a user ID and password which will allow us to identify you. When you log into our web site using that user ID and password, that unique identification provides us with the ability to identify you by reference to the personal information that you have provided to us and tailor the service that we provide to your needs.

We may also collect certain non-personally identifiable information when you visit our site including the type of browser and operating system that you are using and the identity of your Internet Service Provider.

We may use cookies when you visit our site. Cookies are pieces of data created and stored on your computer when you visit our site which store your preferences, but do not in themselves tell us your e-mail address or other personal information. However, once you have registered with us this information may be linked to the data stored in the cookie. You can set your computer not to accept cookies. However if you do this, your will find that your use and enjoyment of our site will be impaired.

How this information is used?

We will use the personal information which you provide to us to allow us to process your registration and to communicate directly with you to notify you about the service we provide, our site generally and particular aspects of the site which we believe may be of interest to you. If you would rather not receive this information please e-mail info@first4farming.com.

We will also pass the information that we have collected from you to:

(a) those of our partners that you have indicated you deal with, or receive information from, directly; and

(b) carefully selected third parties whose products or services we believe may be of interest to you.

If you do not wish to disclose your information in this way, please e-mail info@first4farming.com.

We may also want to provide you with related information from third parties we think may be of interest to you. If you would rather not receive this information please e-mail info@first4farming.com.

We use non-personal information that we collect (including information from cookies) for the purposes of monitoring web-site usage in order to help us develop the web-site and our services and may provide such information to third parties. This information will not include any information that can be used to identify any individual.

Ensuring the security of this information

We have put in place and continually monitor measures which seek to ensure the security of the information we collect and its proper use. These are appropriate to the nature of the information and prevent unauthorised access and include the use of software firewalls and intrusion detection systems. Additionally, we have security measures in place to protect our user database and access to this database is restricted internally.

We take reasonable steps to ensure the reliability of our own staff and our agents reach the same high standards that we set ourselves.

Linking to another site

Our site contains links to other websites. This privacy policy applies only to our site, and the use of personal information by any other web-site will be governed by the policy appearing on that site (if any). We are unable to accept any responsibility for the use by the operator of any other site of your personal information.

Changes to information

You can update any of the information that you have provided us at any time by send an e-mail specifying the changes to be made to info@first4farming.com.

Your consent and changes to this privacy policy

By submitting your information to us you consent to the use of that information as set out in this policy. If this policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of the information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

Further information

We are conscious of our responsibilities as a data controller under the Data Protection Act 1998 and shall endeavour to process any personal information relating to you from which you may be identified, in accordance with that Act. You can read more about the Data Protection Act at  http://www.dataprotection.gov.uk/principl.htm